Thursday, September 6, 2007
An autoresponder is probably one of the most important marketing tools you can have when you're doing business online. In fact, there's probably only thing more important than an autoresponder, and that's your opt in list. But as you probably know: autoresponders and opt in list go hand-in-hand: the list doesn't exist until your autoresponder mailing list starts filling up with names and email addresses!
If you want to build an email list, the easiest and fastest way to gather email addressess is to give things away for free: give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. Your goal is is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! This way, you create a win-win situation: the person that's subscribing gets a freebie and you get his name and email address, and permission to email him in the future.
But if you give it some extra thinking, you could get even more than that. The freebie that you give away can also be used to promote your products or services. For example, if it just has (your) affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. You also need to make sure to include valuable information in the emails you send, or you will have people dropping off of your autoresponder mailing list like flies!
You need to use every opportunity that is presented to you to succeed.
- you can earn money in the freebie that you create
- you can earn money when you send the 'thank you' email after a person has requested your freebie
- you can earn money every time an autoresponder message is sent out to that list in the future
Don't waste those opportunities, but put them all in automatic mode with the use of an autoresponder.
Kick-Starting E-mail Profits Growth From One Single Shot
Kick-Starting E-mail Profits Growth From One Single Shot!- by Valeriu S. PopescuPerhaps the most critical step in guaranteeing the successof your e-mail promotions is to send your messages to atargeted list of opt-in subscribers who have specificallyrequested to receive information on a particular topic fromyou. That's your "in-house" email list.Sooner or later, you'll face the same challenge: how tobuild a list of qualified, targeted prospects from scratch.When it comes to building an e-mail list, online marketerstend to spread on too many options. Offen, they neglect tofocus on a single promotion 'til the end and exploit to thefullest potential. Here's an example.Suppose you run a newsletter and have a web page or popupwindow which invite prospects to subscribe. As a rewardfor giving their e-mail address, you offer them a bonus.That's fine -- but not enought! You are loosing money simplyby leaving empty profit places in your message.Wouldn't be nice to build actually 3 different mailing listsfrom one "stroke"? Of course! For better understanding, I'llstick with the same newsletter example. So, clear-up yournewsletter invitation and insert couple of extra carefullyselected phrases. Follow these steps:Step #1 --> Insert a Newsletter SubscriptionObviously, this is your primer objective. A new subscriberis a potential new source of profit. It is a common sense totell people what to expect up front. The more relevant seemsyour offer to the desired relationship, the better.Step #2 --> Insert a Special ReportBe smart: upload your report to an autoresponder. The trickis to provide high-quality content AND an offer that willearn you a profit!You know the rest: the autoresponder send out automaticallyadditional reports and follow-up messages to those who getthe initial report. The results: more sales and profits.Step #3 --> Insert an eCourseEach lesson of the eCourse provides at least one offer (andusually multiple offers) for the reader to consider. Manybuy, some don't. But it's another automated profit system.Step #4 --> Insert a Mystery BonusMystery bonus? Yes! People universally love mystery. Be sureyou won't let the prospects know what is all about up untilthey subscribe.What you need at this point: an ebook that is coded withyour own affiliate links! (Psst... invite them to pass itout as an incentive!)The final results: 3 separate lists (from newslettersubscription, special report, and ecourse) and a viralmarketing tool (the mystery ebook)! Everything easy to set-up and ready to upload to your web site in less than an hourof work. Not bad!Things to remember BEFORE you implement this e-mailmarketing strategy:- be accurate and clear with your messages.- spell out features/benefits/advantages in your offer.- don't go only after e-mail list quantity. Your e-mail listshould balance QUALITY with QUANTITY issues.- ALWAYS provide high-quality content.- implement your system ON EVERY PAGE of your web site.- always use professional sequential autoresponders toPERSONALIZE each of your e-mail messages.- test subject lines and messages until you get the highestresults.- check your messages to make sure links work properly.- use high quality graphics to first-impress.- NEVER forget to 'THANK YOU' prospects once they give youtheir e-mail address.- ALWAYS allow prospects to self-remove from your e-maillists.**Attn Ezine editors/Site owners**Feel free to reprint this article is its entiretyin your ezine or website as long as you leave alllinks in place, do not alterate the content andinclude our resource box as listed below. If youdo use the material please send us a note so wecan take a look. Thanks.-----Valeriu S Popescu is the owner of the Internet MarketingProfits Center, a specialized e-company that helps realNetpreneurs starting a new business online. Find inside thelatest cutting-edge strategies about affiliate programs,e-mail marketing, search engine optimization, and more.Visit today-> http://www.internetmarketingprofitscenter.com/------------------------------------------------------------
Taking Great Auction Photos Increases Sale Price
Copyright 2006 Francesca Black
They say a picture is worth a thousand words. That being the case, it is important to use photos as a tool to sell auction items.
Background:
Use a neutral backdrop in your photos. You want potential buyers to focus on the auction item, not on the background. If the background is busy or crowded, it may be difficult for bidders to see the item clearly. Remember that you are trying to sell the item.
Border:
Keep the auction item in center of the camera's viewfinder so it frames the item all the way around.
Artistic:
Remember that you are selling the auction item, not the photograph. Clarity is more important than overall effect.
Clarity:
Bidders want to see a clear shot of the item for sale. Don't alter or "doctor" your photos. Buyers may detect this and assume you are trying to misrepresent the item.
Lighting:
Use as much natural lighting as possible. Auction item images should be lit brightly with lots of diffused lighting. Sometimes lighting can make an item look different than it does in real life. Do your best to capture the real color, texture, and condition of the auction item for sale.
Flash:
Don't use a flash, unless you are a professional photographer. The flash will likely wash out an item.
Focus:
Use a tripod, you will find that pictures will be sharper. Tripods will result in a sharp, clear pictures. Photographers not using a tripod will often experience blurred images in their acution item photos.
Closeups:
Be sure to take closeup photos of any auction item damage, so customers will not be surprised when they receive the item. It is also a good idea to take closeup photos of brand-name labels or stamps, as well as any certificates of authenticity. When taking a closeup, move close to the object. A tripod or an image stabiliser in the lens is a huge bonus. Handheld closeups are often blurry or overexposed, a tripod will minimize this on close-up shots, especially if the photograph is of a physically small item. Multiple
Angles:
Use as many photos as you need to capture the appearance of your item. You can use up to 12 photos in a standard eBay auction listing, and you can pay a little extra to include even more pictures, if you feel they will help sell the auction item.
By presenting a clear sharp image of your auction item, you can often increase the amount of auction bids that your product receives.
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Francesca Black enjoys photography as a hobby and manages content at Future Photo http://www.future-photo.com and Digital Photo Tips http://www.digital-photo-tips.com/
